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CORPORATIONS VS. WASTE

Coke and McDonald’s have just launched a new war on waste. Yes, you have read that right.

Amid growing global concerns regarding the impact of plastic on the environment, the two global corporations have joined forces in the fight against waste. Their appetite for change is now bigger than ever.

Kwik Sweep, London’s leader in waste collection, removal, and disposal, is monitoring this situation closely.

The two iconic food and beverage brands intend to launch ambitious initiatives to significantly curb waste and increase the recycled / bio-based content of their packaging. Their joint effort marks the acceleration of years-long campaigns against waste.

Here is what is happening.

Last week, McDonald’s has announced plans to manufacture 100 per cent of its consumer packaging from “renewable, recyclable, and certified materials” by 2025. In addition, it has pledged to offer consumer package recycling in all of its restaurant by the same date.

Only a few days later, the Coca-Cola Company launched “World Without Waste,” a global goal to help collect and recycle the equivalent of 100 per cent of its packaging by 2030. The initiative also aims to change the production of Coca-Cola bottles, and to make these with an average of 50 per cent recycled material by then.

These announcements signal the beginning of a new era among large corporations to take responsibility for their waste and packaging.

The path ahead, for both, is all but an easy one.

For McDonald’s, it will require setting up recycling programs in all of its restaurants across more than 100 countries.

For Coke, it will require finding a system to meet its pledge, which on its press release reads “for every bottle or can the Coca-Cola system sells globally, we aim to help take one back.”

While the two engage in such ambitious endeavours, Kwik Sweep will continue clearing waste from London’s properties.

If waste removal is what you need, get in touch now.

Kwik Sweep is London’s best, award-winning waste-management company. We never disappoint.

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